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The Final Frontier of IoT

321With all the industry buzz about the Internet of Things (IoT) it’s hard to parse through what is truly revolutionary and what is just a new way of doing the same old thing. Is replacing your wall switch with a remote control app in your smart phone really going to change the way one uses light and the Internet? Is it revolutionary to turn your lights on and off? I would say, “No”. Is it revolutionary to set a timer to turn your lights on and off? I would, again, have to say, “No”. These standard lighting features have been around for decades, and migrating them to our ever present smart phones is at best a convenience and at worst a passing fad. There are truly too few companies who are thinking far enough outside the box to fully utilize the IoT revolution that is sweeping across multiple industries, including our own: Lighting.

Lighting is so ubiquitous, so ever present, that it was the first industry to jump onto the IoT bandwagon. The obvious features were the ones that every user of illumination needs, on/off/dim, followed by the slightly more advanced feature set of scheduling timers and scenes for specific utility. The next step is going to be power metering and health monitoring and there are already a few companies who are establishing a foothold in this next frontier. That is the first step toward a truly value added application. However, the final frontier is going to be to provide real time data and applicable analytics that only a deep IoT framework can provide.

One of the companies providing in depth research and development into this final frontier is American Bright. American Bright has closely monitored the last few years of IoT progress in the lighting space and found a revolutionary application extension that not only provides the standard ante up feature set of lighting control, but goes far beyond what one would normally expect from an OEM Lighting manufacturer: Deep, personalized connectivity and adaptive analytics.

Picture walking into your home or office and tapping your NFC (near field communications) capable smart phone on your American Bright Gateway and having not only your lighting set to your needs, but your music or TV channel set, your coffee brewing and the climate control system adapting to your personal tastes! The breadth and width of controllable appliances is limitless, and this is only one application of the pioneering technology American Bright is developing.

Another application American Bright will be demonstrating at this year’s light fair (booth 3951) will be a specific feature set for the retail environment. Using an American Bright Gateway with the addition of a newly developed CCD camera and American Bright’s platform, the system can recognize gender and age as well, helping steer customers to products and services that would be of the most interest to them.

This application for IoT is where simple lighting controls intersects with the full potential of a cloud based data analytic platform and an adaptive feature rich environment seamlessly melds with our day to day lives bringing true value. There is nothing wrong with on/off/dim/schedule, but why settle when you can take it to the next level, when you can truly venture into the final frontier. – Make It So!

American Bright is an OEM component supplier to the global electronics industry specializing in optoelectronics. They provide one of the broadest lines of lighting specific components and value added engineering services. For more information please visit and don’t miss seeing them at booth 3951 at this year’s

Light Fair International in San Diego April 26th-29th.

Contact Info









13815-C Magnolia Ave,
Chino, CA 91710

About American Bright Lighting Inc.

American Bright Lighting is an affiliate of American Bright Optoelectronics Corp, and benefits from American Bright Opto’s more than three decades of experience and expertise in LED solid state lighting application and manufacturing across many industries. American Bright Lighting is our response to an overwhelming market need in the general illumination field for the advancement of LED applications.

Recognized as a global leader, as early as 1999, American Bright’s Asian facilities have been awarded certification from ISO to meet all the leading edge standards including QS9000, TS16949 and the environmental standard ISO: 14001 which assures that the company is a good global citizen and responsibly tends to the needs the environment by minimizing their footprint and environmental impact in all their production facilities.

For more information or to receive a catalog, contact American Bright Lighting. 13815-C Magnolia Ave., Chino, CA 91710. Tel: (888) 533-0800. Website: